Chef's Journal, June 29, 2010

If you have never visited a farmer's market, now is the time! In Europe and around the world, outdoor farmer's markets are famous for their variety and quality of produce and handmade products. In the US, many farmer’s markets are up and running and more pop up every year.

Here are some of my favorite tips to help you get the most out of the market in your neighborhood.

1. Don’t rush and have fun browsing! I like to make a slow loop around the market, making note of stands of special interest before I begin buying.

2. Cash is king at the farmer’s market.

3. Bring your own containers and shopping bags; some farmer's market vendors have bags and boxes, it's easiest if you bring your own reusable bags with handles, the most basic recycling and environmental opportunity.

4. Make sure to ask questions of the vendors when you see unfamiliar produce. You might be surprised at the variety of produce at your local farmer’s market; vendors and farmers love to share their knowledge and can even give you recipes and cooking tips.

5. Wear walking shoes and dress appropriately for the weather. Most farmer's markets are open rain or shine, so be prepared with sunscreen and collapsible umbrella. Involve your kids in the process and they will become more interested in fresh produce and meal preparation.

6. Go early for the best selection, go late for the best values. I really enjoy strolling through a fragrant and colorful farmer's market first thing in the morning. The assortment is the best it will be all day. But just before closing time, you'll find some of the best deals because vendors don't want to take their wares back home. The selection will be more limited, but vendors may be willing to bargain.

7. Make sure to have coolers with ice packs in your car, or take the produce straight home to keep it fresh and at its peak.

8. Have fun and don’t be afraid to try something new. You'll probably discover a new favorite fruit, vegetable, plant, flower, bread or cheese that will make your summer even richer and sweeter.

Shopping at your local farmer's market means that you will get the best, freshest produce available, while supporting small local farmers. You can find produce that is too delicate to ship, heirloom varieties not available in stores, and many vendors farm organically. For some vendors, the farmer's market is their primary source of income.

Cherish the community and it will thrive!

Chad Lavely, Executive Chef